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Displaying 4 articles of 4 total result(s).
Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

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Original Article

The Importance of Customers’ Character Accentuations

 Elena S. Kiseleva
,
Sergey V. Berkalov
,
Svetlana V. Doroshenko
,
NathaliaV. Khmelkova
,
Galina A. Petrova
,
Elena M. Krukova
,
Anastasiya A. Karelina

Keywords: Personal sales, competence model, psychological portrait of the client, subjective well-being, character accentuation

Article no: 43

Pages 318-328

Doi: 10.15405/epsbs.2017.01.43

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Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

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